2 Min Read

Do you want to create great content?

Do you want to create great content?   If the answer is yes, keep reading. I have pulled together the steps you need to take to create engaging content for your audience which follows on from our last blog ‘7 Reasons Why Content Is Key To Business Growth.   Know your target audience  Knowing your customer…

3 Min Read

Our highlights from Design Manchester 2018

Recently, the Single Malt team had a day trip out to the Bridgewater Hall to attend Design Manchester 2018. With speakers including:  Ben Wright – Co-founder of DesignStudio, working closely with ambitious clients such as Airbnb & Deliveroo, with a vision to bring the designer back to the heart of the branding process.  Kate Dawkins…

4 Min Read

The Culture Club

There’s a real buzz in the industry at the minute around workplace culture, how your employees feel when they are at work, and if anyone is getting the work-life balance correct. It’s a really interesting topic and one I want to explore here. Firstly, I think we need to answer a couple of questions, namely;…

3 Min Read

7 Reasons Why Content is Key to Business Growth

Let’s start off with a quick explanation of what content marketing actually is. Kate, our Marketing Executive, takes you through some of the ins and outs of content! Content marketing is a form of marketing that involves creating, publishing and sharing content that is aimed at a specific audience (your target customers) often using an…

2 Min Read

5 Reasons why branding is so important today

The big question… what is branding?  The common misconception is that branding is just a logo, this is absolutely not the case.  Your brand is the way your customers feel about your business, it is the mental associations and symbolic meaning and loyalty towards your offering. Having a strong brand is more important than ever… …

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