3 Min Read

Nations & Regions Upfront 2018

We conquered the south with Channel 4’s London Upfront back in July 2018, an event that won a drum award for the B2B Experiential Brand Campaign/Event of the year. Late last year we were tasked with the challenge of reinvigorating the identity to fit the second Upfront of the year -Nations & Regions in Manchester….

2 Min Read

Brand Humanisation: How Human is Your Brand?

The terms ‘human’ and ‘corporate’ have been floating around for a while. With one meaning the complete opposite of the other, a Human brand is a friend you laugh with over good food and conversation, and Corporate is the personality-less robot in the corner. Brand Humanisation can be defined literally. The act of making your…

1 Min Read

SM Book Review: Why Social Media is Ruining Your Life by Katherine Ormerod

Social media is something I have a love-hate relationship with. It has the power to create amazing opportunities, for example, the #MeToo movement, made possible through social media. However, comparison culture and mindless scrolling have significantly impacted the mental health of an entire society, an issue that needs to be talked about more.  This book…

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