The perfect adults only retreat

MAG (Manchester Airports Group), the UK’s largest airport group, has introduced a premium, adults-only lounge. A concept that creates a calming environment for passengers to retreat away from the crowds and allows them to unwind.

Welcoming passengers travelling on business or pleasure from any airline and any ticket class, 1903 Lounge offers free wifi allowing you to stay connected and a premium selection of complimentary hot and cold food and drink freshly cooked by in-house chefs.

The Brief

MAG had a brand new lounge in the making which was situated in Terminal 3 of their Manchester Airport, and to be positioned against their current Escape Lounges, but with a more premium, adult only offering. Giving passengers the opportunity to relax and get away from the hustle and bustle of the airport terminal.

We had the opportunity to brand this lounge totally from scratch; from the style, the feel, the colours, the interior and of course the branding. We decided on 1903 as the name for the lounge, harking back to the year of the first flight by the Wright Brothers.

Business Objectives

MAG’s aim is to give their passengers the best possible choice of environment throughout their journey, including the time spent in the terminal. MAG’s strategy of building its own brand and operations in the food and beverage space is unique among major UK airports and is a big step towards achieving their strategy to offer more of their own products to passengers, from the car park to the departure gate.

Process: Understanding, Development and Design

The classic, yet refined feel of the lounge complimented nicely, the heritage and story of the brand with a modern twist, which flows throughout the lounge in various guises, from the mix of classic and modern fonts to the photography and interior details.

Drawing inspiration from the airport itself, we developed a pattern from the unique pathways and layout created by the airport’s runways. This then followed on to the architecture, as well as marketing materials.

The team really took the time to listen to us, find out what our objectives were and worked with us to deliver a high quality product for our customers. We felt the team really understood the 1903 lounge concept and developed a strong brand proposition based on our brief.

Beth Brewster, Executive Vice President of Business Development and Lounges - Manchester Airports Group

Continuous support

We continue to provide a huge range of design assets to the team at 1903, whether that be menus, posters, vouchers, flyers or even artwork you see on the screens in the terminal itself - we are hugely proud of our relationship, and always look forward to working on 1903.

Like What You See?

If you are ready to develop your brand and want to see results, we are only a phone call away. We'd love to hear from you, let's get together, chat it through and see how we can help you.

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