A City Alive With Culture

Lancaster BID (Business Improvement District) are a not for profit organisation that support the commercial well being of businesses in Lancaster. Driven by a passion to create a more prosperous city centre, Lancaster BID promote a city of culture and heritage so Lancaster can thrive.

We have been working with Lancaster BID for over 2 years, providing them with design assets to compliment the amazing work they do within Lancaster City. Among many other jobs, the BID team work very hard to organise events for local residents and visitors to the area.

Lancaster BID banner artwork on the side of a bus

The Brief

We have been Lancaster BIDs official design partner for 2 years now. Our work is to create collateral which really reflects Lancaster BIDs core values. We love being able to design a wide array of artwork for them, including posters, raffle tickets, flyers, signage, adverts and even hoarding covers for the areas where building works happen.

Our latest piece of work for Lancaster BID is their brand new website. The website brief was to create a new website which was easily editable. It will be a core part of Lancaster BID, and as such must convey the depth of services covered by the organisation, but in an easily accessible way with key links to Visit Lancaster.

Business Objectives

Work collaboratively with businesses and local people to get their voices heard, Lancaster BID have an overall aim to create a more prosperous city centre.

Lancaster is a city build upon culture and heritage, therefore one of the main aims of the organisation is to improve the city centre, raise awareness and promote Lancaster as a destination. Bringing together Lancaster's unique artistic heritage, retail sector, and natural and historical assets to promote a vibrant city.

Our objective is to help Lancaster BID bring their mission and visions to life with our design driven by understanding, purpose and passion to get results.

Lancaster BID Easter Event information leaflet
Lancaster BID information leaflet

Process: Understanding, Development and Design

A strong understanding of the brand's mission and why they do what they do was important to us when working with Lancaster BID. It became clear that our role was to help them to fulfil their aim of promoting a city of culture and heritage and creating a city that is alive and thriving.

To create the website we used the existing brand to create a site that is easily accessible to everyone and promotes Lancaster as a City alive with culture.

I have had the pleasure of working with the Single Malt Design team for the last two years and hold them in the highest regard.

Single Malt are professional and organised and have been very accommodating of our business needs over the past two years. We have worked on a range of projects together, from adverts to flyers and shop front covers to branded infrastructure & merchandise.

The team have always maintained regular communication and listened to feedback to ensure that all our marketing campaigns have the maximum impact.

Rachael Wilkinson, Lancaster BID Manager
Artwork covering boarded BHS shop in Lancaster
Artwork covering boarded BHS shop in Lancaster

Great time management is definitely an asset of the team. Throughout our time with Single Malt, we have never missed an advert or design deadline, no matter how tight, thanks to their hard work and dedication.

The Lancaster Business Improvement District (BID) team and I have thoroughly enjoyed working with Single Malt over the past two years and we look forward to continuing this working relationship in the future.

Rachael Wilkinson, Lancaster BID Manager
Lancaster BID hoarding artwork around Lancaster Museum

Like What You See?

If you are ready to develop your brand and want to see results, we are only a phone call away. We'd love to hear from you, let's get together, chat it through and see how we can help you.

Our contact details are here.