Offering great fresh coffee, roasted to perfection, Porter’s Trading Limited offers a new, better tasting and fresh coffee delivered through your letterbox each month.
The client was seeking an effective and clean brand identity, packaging, and a sales website that reflected their dedication to quality while showcasing the product at the forefront. They wanted a brand identity that could grow with the company, adding new products and divisions as they saw fit.
The Porter brand is dedicated to creating quality, therefore our objective was to develop a brand identity that reflects the business’s core offering and values.
The style and feel of the brand emerged through the photography and colours bringing heritage, with a modern ‘hipster’ flavour. The packaging gave a natural feel, purpose built bags with a unique unobtrusive label to seal and give relevant information on the contents for that month's flavours.
There was a need to differentiate each flavour that shipped from month to month. We addressed this with a coloured chevron that followed throughout that particular month's marketing.
The ‘three bells’ logo marque derived from the Porter family coat of arms and added a subtle device which related to each subsidiary of the business.
If you are ready to develop your brand and want to see results, we are only a phone call away. We'd love to hear from you, let's get together, chat it through and see how we can help you.
Our contact details are here.